» Aim & Goal… Direct Email contact and LinkedIn Group contact with market focus Women Entrepreneurs with the passion for accomplishment. Follow Hubspot Formula > Email & Post to Groups / Download Sign Up Page with Link on the Onscreen Response / Then a Confirmation Email Including the Download Link and Buttons for them to subscribe plus buy the 3 month or lifetime program / Category for Weight Loss.
» Strategy… Since one of the top issues of our Market Focus group is that they are overweight due to working too much and often being inactive at a computer, offer them the free Weight Loss Shortcut ebook. Follow inBound techniques.
» Analytics… Create a BFL Category for those that respond. Follow up with direct email asking to purchase.
- Use exiting Weight Loss Shortcut eBook.
- Create BFL Landing page with Form & onscreen confirmation, plus Response eMail to Download the eBook.
- Send offer via LinkedIn Groups and Direct Emails.
- Support via Twitter, other LinkedIn Discussion Comments & Blog Discussions.
- Write Health Quiz Blog to support, the mailing. Plus PR Log publicity.