DOUGLAS | Principal & Business Transition Architect
Douglas Aaring is an entrepreneur, business development professional, and trusted advisor with more than three decades of experience helping businesses grow, adapt, and navigate change.
Growing up in a corporate family, Douglas developed an early appreciation for business, leadership, and entrepreneurship. At just twenty-six years old, he acquired his first business and went on to become the top-performing owner within a franchise system of more than 80 locations across Canada and the United States.
Throughout his career, Douglas has worked closely with owner-led businesses and understands the challenges many entrepreneurs face as their businesses mature. Operational complexity increases, growth becomes harder to sustain, and too much responsibility remains concentrated in the owner.
As Principal & Business Transition Architect at MetaWork Design, Douglas helps business owners reduce owner dependency, create scalable structure, and build transferable value. His focus is on helping owners move from operational complexity toward clarity, continuity, and future optionality.
Douglas believes every successful business represents years of commitment, sacrifice, and trust. Through relationship-driven stewardship and practical business architecture, he helps owners protect what they have built while preparing for the opportunities and transitions that lie ahead.
His guiding philosophy is simple:
Reduce Owner Dependency → Build Transferable Value → Create Future Options
CHRIS | Revenue Growth & Value Creation Specialist
Chris Moore is an entrepreneur, acquisitions investor, business growth strategist, best-selling author, and creator of sophisticated business growth platforms designed to help owner-led businesses clarify their positioning, strengthen their marketing, and create scalable pathways for growth.
With expertise spanning business development, revenue growth, digital marketing, acquisitions, and value creation, Chris has helped build and scale multiple companies across a variety of industries. His work has earned recognition through multiple INC 5000 awards, along with additional achievements in business growth and digital marketing.
As Revenue Growth & Value Creation Specialist at MetaWork Design, Chris contributes proven frameworks and methodologies that help business owners improve market positioning, accelerate growth, strengthen revenue performance, and increase overall business value.
Douglas and Chris share a common belief that sustainable growth is not created through tactics alone, but through clear positioning, measurable value creation, strong systems, and consistent execution.
Both are committed to helping business owners create genuine value while building businesses that serve their customers, employees, families, and communities well. Their focus is on creating win-win outcomes that strengthen the business, support the owner’s vision, and contribute to long-term success.
Chris’s methodologies continue to influence MetaWork Design’s approach to helping owner-led businesses build transferable value, improve scalability, and create future opportunities.
His guiding philosophy is simple:
Create Growth → Build Value → Expand Opportunity
CARL | Senior Transition Strategist
Carl Allen is an internationally recognized entrepreneur, investor, educator, and business acquisition specialist who has helped facilitate hundreds of business acquisitions worldwide.
Not in the way many people might imagine, but in a way that protects the legacy, relationships, and years of hard work invested by business owners while helping make a successful transition not only possible, but achievable.
Throughout his career, Carl has worked with business owners, investors, and entrepreneurs to create growth, increase business value, and successfully navigate ownership transitions. His experience spans acquisitions, succession planning, value creation, deal structuring, and long-term ownership strategy.
As Senior Transition Strategist at MetaWork Design, Carl brings a unique perspective on helping owner-led businesses prepare for the future. His work focuses on creating transferable value, increasing strategic options, and helping owners position their businesses for growth, succession, acquisition, or eventual exit.
Douglas and Carl have worked together for more than eight years, building a trusted relationship grounded in shared values, practical experience, and a commitment to helping business owners create better outcomes for themselves, their employees, and their communities.
Carl believes the strongest businesses are built with intention, structure, and continuity in mind. His methodologies have helped thousands of entrepreneurs better understand how to grow business value while creating more freedom and flexibility for the next chapter of their lives.
Carl’s experience and strategic frameworks continue to influence MetaWork Design’s approach to helping business owners reduce dependency, build transferable value, and create future options.
His guiding philosophy is simple:
Build Value → Create Options → Choose Your Future