This could be a new beverage at the liquor store from BFL (i.e. turn beer into muscle) where we are using combined relevance with our primary Market (Bad Bitches > Changing Business for Increase and no more compromise)… Plus, we turn beer into muscle.
Like: Skinny Girl Margharitas… by naming the product this way they attract new attention to this commonplace drink. By itself no one thinks much about it. However just about every woman thinks about being skinny. So bingo the combined relevance works, because all the women at work are talking about it. They actually ‘think’ that drinking these Margharitas will make them skinny.