Suzanna suggested that a top approach to gaining brand awareness and entrance into a market is via the use of radio; in particular the smaller rural and urban stations can be cost effect. Her previous contact at BLVD in Smithers had shown success with this.
It seemed to me some of the older markets, which have still not completely embraced social media and inbound marketing such as areas of Texas and I’m sure other similar states – would be most influenced by this approach. The key elements would be to create a jingle and use combined relevance such as “Turn Beer into Muscle!”
